Share a coke imc tools

Of course there was always going to be backlash about the campaign including the detrimental effects Coke has on health which was illustrated in an episode of The Gruen Transfer: This was a clever move as it appealed and persuaded people to share the coke with their loved ones.

Consumers like to self-express themselves creatively through storytelling and staying in touch with its friends and as a result, the campaign leveraged on this kind of consumer behavior. Moreover, Coca-Cola wanted to engage with its customers and at the same time promote its own brand name.

It was evident that Coca-Cola was exploiting every possible communication channel to create and deliver a coherent, clear, consistent, cohesive and competitive message about itself and brand identity cutting across all surfaces, making it a successful approach to integrated marketing communications.

AdWeek, [Online] Available at: Ads are affixed to two backlit panels on each kiosk. This sharing behavior acted as an organic means of spreading brand awareness throughout social media platforms.

IMC of COCA-COLA

They adapt their message to the target market but they are always based on the same values: Moreover, this campaign taught us that social media can play a huge role to make an impact and can be utilized in a customized manner to suit the needs of the consumers as well as the company itself.

AdWeek, [Online] Available at: A focus on new technologies and advanced theories. Coca-Cola have merged several forms IMC tools into this campaign to all assist in communicating the message to the target, however the one that is most apparent throughout Share a Coke is interactive media and has been applied cleverly through the use of social media.

Coca-Cola have integrated online, outdoor, facebook ads and live reads on through radio which aim not only to reinforce the initial message share a coke with someone special, but to inform and engage consumers into participating in this extention of the campaing by nominating and voting on additonal names via Facebook.

Coca-Cola had ensured that the campaign slogan should be something that is very catchy and easy to recall such that the call should action should immediately come to mind when the customer purchases the brand.

This was a clever move as it appealed and persuaded people to share the coke with their loved ones. The name Coca-Cola is derived from its two ingredients, kola nuts, which consists of caffeine, and coca leaves.

The tour will hit theme parks and marquee summer events like the Essence Festival in New Orleans and the Coke Zeroin addition to hundreds of local stops. A catalyst for the growth of e-business management.

It was invented as a patent medicine by John Pemberton. Init was reported that Coca-Cola was available in over countries worldwide, with consumers consuming more than 1.

The tangible results are increased trust and transactions, a self-branded Coke can that stands as a badge of advocacy. Coca-Cola is a carbonated found soft drink. Simple, Effective, Brilliant and so intrinsically linked to product. Through Facebook, users participated in a large scale.

After fighting a shaky startthrough integrated marketing techniques, the Coke brand successfully infiltrated social mediaretail spaces, and outdoor marketing with its personalized paraphernalia. Moreover, the campaign had achieved mass sharing, through customers could connect with each other.

These changes were inspired by creative fans who made the campaign their own last summer — from wedding proposals, to baby announcements to pre-college sendoffs. In designing the campaign, Coca Cola betted on the idea that people could not resist branded and personalized products.

This is effective because people are potentially travelling to where they can purchase or see these products. This is particularly effective in gaining a broad geographic response maximising exposure and creating hightened awareness due to high frequency of this type of media.

Coke's use of interactive mediums throughout phase one has enabled them to communicate effectively with consumers during the campaign and due to this Coke recieved an exceptional amount of requests for specific names to be included in the campaign.

Coca-Cola have integrated online, outdoor, facebook ads and live reads on through radio which aim not only to reinforce the initial message share a coke with someone special, but to inform and engage consumers into participating in this extention of the campaing by nominating and voting on additonal names via Facebook.

Jay Moye Apr 14, Share: In IMC mix there are the three types of mass media: The earned media, in the form of Facebook posts, likes, tweets, pictures, blog stories and PR, started a movement that didn't need typical tactics to persuade consumers to buy.

This year we want to take that even further by giving fans more ways to share and personalize their summer experiences. A catalyst for the growth of e-business management. The Facebook page was an interactive link for consumers to share their experiences about Coke and for the brand to promote the campaign.

As the consumer response was on a unprecedented scale and the number of requests was so enormous it would be virtually impossible to choose the names to be featured on the products. Wall Street Journal, [Online] Available at: In the past several years, Coke and all other soda manufacturers has seen declining sales due to the increased popularity of bottled water and low-calorie sports drinks.

Coca-Cola’s “Share a Coke” campaign was pure marketing genius. Coke banked on the idea that people find personalization downright irresistible.

After fighting a shaky start, through integrated marketing techniques, the Coke brand successfully infiltrated social media, retail spaces, and outdoor marketing with its personalized paraphernalia.

Communication Tools of Coca Cola Coca cola uses IMC in order to communicate with its target. The communication plan is adapted regarding the market, the society, the potential, the product positioning etc.

Coca cola is willing to be close to its consumers, to be part of the daily life, to become a kind of rituals attached to specific moments. If you had trouble finding a Coke with your name on it last summer, your luck’s about to change.

Case Study On Coca Cola ‘Share A Coke’ Campaign

The “Share a Coke” campaign, which helped fuel revenue and volume growth inis returning to the U.S. this week with more names, more. IMC of Coca Cola 1. The IMC Tools used for Onkar Dhongade (MB) Manoj Bhurat (MB) 1 2. Presentation Flow Introduction Brands Of Coca Cola The Promotional Mix Of Coca Cola Advertising Direct Marketing Interactive/Internet Marketing Sales Promotion Publicity/Public Relations Personal Selling Conclusions Source Of Information 2.

Case Study On Coca Cola 'Share A Coke' Campaign is a renowned case study on coca cola. this campaign taught us that personalization can only be highly engaging and effective if it. Coca Cola Intergrated marketing communications Coca Cola uses Integrated Marketing Communications in order to communicate with its target.

It is a pioneer company in ° communications as they rapidly understood they had to get in touch with consumers to create links and to look for them wherever they are.

Case Study On Coca Cola ‘Share A Coke’ Campaign Share a coke imc tools
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Case Study On Coca Cola 'Share A Coke' Campaign